Press Release

GreenApple & Earthen Living Sign Strategic Partnership to Sell 100% Organic Cotton Nightwear for Kids

June 15, 2017

Earthen Living LLP and GreenApple have partnered to distribute GOTS-certified organic cotton garments for children through EarthenStore.com — bringing ethically made, chemical-free sleepwear and bedding to Indian parents who care about what their children wear to bed.

Conventional children's sleepwear presents a concern that most parents have never been asked to consider: the fabric that wraps a child for eight or more hours every night is typically produced using cotton treated with pesticides and finished with chemical flame retardants. These treatments are not inert — they remain in the fabric through repeated washing and remain in contact with a child's skin throughout the night.

GreenApple addresses this directly. Every garment in the GreenApple range is GOTS-certified organic cotton — independently verified to be free from harmful substances throughout the entire production chain, from the field where the cotton is grown to the finished garment in the package. GOTS, the Global Organic Textile Standard, is the world's leading standard for the processing of organic fibres, and certification requires compliance at every stage of production, not just at the raw material level.

Earthen Living LLP and GreenApple have announced a partnership to expand distribution of GreenApple's organic clothing line through Earthen Store's online marketplace, targeting Indian consumers seeking ethical, certified apparel for their children. The collaboration makes GOTS-certified children's garments accessible through a trusted conscious living platform, removing the difficulty of sourcing certified organic children's clothing in India.

GreenApple specialises in producing GOTS-certified organic cotton garments for kids, particularly sleepwear and bedding designed in colourful, appealing styles. The venture was established by owners committed to creating environmentally-conscious products while improving comfort for young children — using fabrics that breathe naturally and avoid the synthetic finishes common in mass-market childrenswear.

"Our partnership with GreenApple gives Indian parents a trusted, certified option for their children's clothing — products they can feel good about from the inside out."

— Mr. Saikat Mitra, Operations Head, Earthen Living LLP

The choice of children's clothing is among the most personal decisions a parent makes. For parents already committed to feeding their children organic food and reducing chemical exposure in the home, the logical extension of that commitment is to the garments their children wear — especially to bed, where the longest daily contact with fabric occurs.

Earthen Living's curation brings GreenApple to an audience already primed to understand its value: families who have made conscious choices across multiple categories and are looking for a trusted, certified source for children's organic textiles.

About the Organisations

GreenApple specialises in GOTS-certified organic cotton garments for infants and children. Products are designed for comfort and safety, free from synthetic dyes, pesticides, and chemical finishes, and are available in colourful styles suited to daily wear and sleepwear.

Earthen Living LLP is India's conscious living platform — connecting organic producers, artisan craftspeople, and ethical brands with consumers who choose to live naturally. Operating since 2014, the company runs Earthen Store, Earthen Box, and the Organic Living India magazine.

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Press Release Details

Date: June 15, 2017

Category: Press Release

Partner: GreenApple

Contact: info@earthenliving.in

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