Earthen Living and Aamrai sign strategic partnership deal to sell organic mangoes from Ratnagiri.
Organically farmed fresh mangoes in Konkan belt of Maharashtra especially at Ratnagiri and Devgad in Sindhudurg districts are known for their sweetness.
September 24, 2016, Bangalore Karnataka India Earthen Living LLP (Earthen Living) and Aamrai have announced to have a strategic partnership to expand distribution channels for Aamrai’s 100% Organic and Premium Alphonso Mangoes to increase the speed to reach more valuable prospect customers in the Indian market through Earthen Living’s lifestyle online marketplace www.EarthenStore.com.
This partnership will enable Indian online buyers to test Aamrai’s 100% Organic and Premium Alphonso Mangoes from Earthen Store by Earthen Living. According to Business Standard (dated May 18, 2016), India's organic food market is to treble in four years. The continuous and excessive use of chemicals and pesticides in traditional fruits forced Indian customers to think about alternatives. Organically farmed fresh mangoes in Konkan belt of Maharashtra especially at Ratnagiri and Devgad in Sindhudurg districts are known for their sweetness. “The combined effort to offer a good collection of safe and organic mangoes from Ratnagiri’s finest soil will help the customers to stay healthy.” says Mr. Saikat Mitra, Operation Head, Earthen Living LLP.About Aamrai
Aamrai is a mango orchard from Ratnagiri and Devgad districts of Maharashtra in Western India at a distance of 5 to 10 kms from the coastline. The terrain is mountainous and the ground is a mixture of soil and rock. The combination of rich fertile soil, high mineral content, salty humid air and high temperatures result in the unique "AAMRAI Hapus" which is truly a gift fit for the gods. The delicious, sumptuous aam or mangoes grown in Aamrai are famous all over the globe for their sweetness, texture and flavour.
Handpicked with care and Naturally Ripened. Alphonso Mangoes need to be picked at the perfect time to ensure optimum sugar formation and maturity. Our mangolatiers have years of experience and a trained eye in picking mangoes at just the right time. These are ripened naturally in layers of penda (rice hay) in the old tradition completely untouched by chemicals and middlemen.About Earthen Living
“Our lives are so powerfully touched by nature that now we should strive to return it back.”
Earthen Living practices to protect air, soil, water, and human. The name itself speaks for its vision. The adverse effect of plastic, chemicals, and toxic loads tell its own stories and now we have enough stories and evidences to believe that we do not live healthy. Earthen Living is an initiative to design a healthy way of life, not just for the consumers; but also for the people who help us to live healthy. Earthen Living is not just a company; it is a way to live natural lifestyle.Back to news list